During World War One, propaganda posters featuring kilted soldiers and pipers were used to:

• Recruit men to join the army
• Recruit women to work in the factories and in the Women’s Land Army
• Encourage people to save food and not to waste it
• Keep morale high and encourage people to buy government bonds.

The British and Canadian governments featured soliders in kilts carrying guns and playing bagpipes. Whether these posters helped spur interest in joining these particular regiments during WW1, they are still great looking posters.